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In recent years social media has become an important communication channel. So much so that most businesses can no longer ignore it if they want to effectively market and sell their products and services to stay competitive in today’s world. However, investing in this medium can be a waste of time and resources without the proper initial guidance.
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Are you looking to reach out to your target audience?, Are people talking about your business, product or service on Facebook?
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Attention span has never been shorter…and Twitter is a micro blogging social media platform with a 140 character limit that has now over 140 million users because of it!
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On March 26, 2012 Twitter launched a new advertising solution for small business called Promoted Products. This new advertising program initiative promises to help promote small businesses on Twitter through their two types of Promoted Products solutions: Promoted Accounts and Promoted Tweets.
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Following people back on Twitter has become a sign of courtesy and considered a best practice by many. In this article I explain why you shouldn't engage in this practice.
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Producing enough content is a big challenge for content marketers. Repurposing your existing content is a great way to save time and energy.
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Inbound marketing experts encourage blogging regularly as a powerful way for your business to attract potential customers through useful and engaging content. The added bonus is that a well-optimized blog can help your business rank higher in the search engines, and shape your company's online reputation.
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It's not what you know but who you know that makes the difference. Networking online is as important as networking offline to give your personal brand or your business a presence.
Someone who knows how to do this right in both worlds is networking expert and principal at Shadow Inventory Solutions Sasha O'Leary, and here are 5 tips from her you don't want to miss.
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I'm glad you're interested in making the best out of your Facebook posts but let's first get on the same page as far as what it is that you're trying to accomplish with your posts.
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No matter what, not matter who, no matter when, any community manager has a chance to sweep any social network's feet, he (or she) just needs the right broom.
In an exclusive interview Tyler Young, Dating Coach and Founder of Attractology, shared with us three tips that community managers can use to improve their social media strategy... or should I say game?
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