In short, the answer is yes. Although it might not necessarily be the numbers you’re thinking of. The total number of backlinks to your site does matter, but not nearly as much as the quality of the links themselves, which are measured through other systems of numbers; Domain Authority, PageRank, MozRank, Alexa Rank, etc. However, it isn’t these statistics either, as helpful as they are, that we should center a link building campaign around. Instead, focus should be placed on the same numbers the client is most interested in; the ones related to their core business goals -- revenue growth, traffic statistics, new leads, new sales, trial signups, positive reviews -- these are the types of numbers that matter.