Confluence Digital Blog

Salesforce announced May 1^st that they will no longer integrate with AdWords. In their
announcement they suggested that advertisers turn to one of their partners that are working on solutions to integrate Salesforce with AdWords. Below the list they provided, they also included a disclaimer, making sure it was clear that those references were not equivalent to an endorsement or affiliation or guarantee that they’ll actually work. OK, so now what? Since many of our clients have relied on the Salesforce and AdWords integration, we thought we would gather some reviews on the solutions that are being recommended the most and see how they compare.  

Salesforce Alternatives reviews from Salesforce:  

Bizible - http://www.bizible.com/salesforce-for-google-adwords/

In short, the answer is yes. Although it might not necessarily be the numbers you’re thinking of. The total number of backlinks to your site does matter, but not nearly as much as the quality of the links themselves, which are measured through other systems of numbers; Domain Authority, PageRank, MozRank, Alexa Rank, etc. However, it isn’t these statistics either, as helpful as they are, that we should center a link building campaign around. Instead, focus should be placed on the same numbers the client is most interested in; the ones related to their core business goals -- revenue growth, traffic statistics, new leads, new sales, trial signups, positive reviews -- these are the types of numbers that matter.

Often one of our first suggestions to a new client is, “you need more content.” They and we hear it all the time, “content is King”.  The thinking being that the more relevant content you create the more likely it is that you’ll be found online for relevant searches (you’re “optimizing” your site for search). And for the most part, this is true, if you regularly and consistently are creating new and relevant content you are more likely to be found online for relevant searches than you would without that content.  

Most businesses are already spending time connecting with their audiences on Facebook, Twitter and LinkedIn.  There have been so many success stories about marketing on these channels that the potential for high ROI via Facebook, Twitter, and LinkedIn is so alluring that even if a company hasn’t gotten business through those channels, they understand the potential value there. 

Confluence Digital was proud to host the March Geek Meet-Up for the Fremont Chamber of Commerce last Thursday!  The theme was data driven digital marketing so there weren't very many costumes.. but we had quite the turn out! This Geek Meet-Up was for anyone and everyone in digital marketing in some way, from web development, to social media marketing to various tech departments all from businesses in and around Fremont!

Since Google announced that it will be shutting down Google Reader on July 1, 2013; people are looking to understand why Google has taken this decision and find some alternatives. After looking around the web to find some answers and save you some time, below is a recap of the top questions and answers regarding this event. 

Recently I received an email from one of my favorite marketing websites offering a free download for an eBook that sounded really interesting to me.  The email I received looked like this: 

While news of the biggest change to Google advertising is spreading around the World, AdWords has been supplemented with quite a few unfamiliar and sometimes confusing features. In this blog post I’ll clarify 6 of the most important new features in AdWords, so you can keep up to date with AdWords and Paid Search Advertising.

The huge announcement from Google AdWords introducing new "Enhanced Campaigns" has caused a lot of marketers (including ourselves) to try and guess what this change is going to mean for search marketing.  

This is the first in our series of posts focusing on key elements of the AdWords Enhanced Campaigns.  We’ll examine and discuss the pros and cons of each new feature to help you prepare for the inevitable conversion of all AdWords campaigns to the new format in mid-2013.